Hospitality industry enemy — being unremarkable

Your biggest enemy is being unremarkable.

If people are just passing through your restaurant or they just live in hotel and next day they are out — there are no emotions created. If this is a case they will not come back and your business lose money.

Hospitality industry is not about transactions, it is about emotions. Meaningful experience is a key element of loyalty and profit. Especially nowadays when people are tired of mass-market products and are hungry for customized experiences. And don't forget people are ready to pay fore a great value.

Your goal is to create emotional experiences, communicate with people, let them be a part of experience and provide opportunities for people to meet, connect and create. Those things will drive growth, loyalty and revenue.