Let’s change the world by
Together.
We develop strong unique brand concept, add it to well-designed
customer journey and multiply by curated unforgettable experience.
This is our formula of successful and competitive hospitality business.
|
Let’s change the world by
My brand is popular and brings me money! $$$
STEP 1.
STEP 2.
STEP 3.
STEP 4.
STEP 5.
STEP 6.
OPERATION MANAGEMENT
+
+
+
+
=
=
*
You are ready to create unforgettable experience!
I want to open a restaurant or a hotel. Let’s do it!
What is next? Let’s move to customer journey.
BRAND CREATION
BRAND IDENTITY
BRAND CONCEPT THAT IS
EASY TO RECOGNIZE
EASY TO RECOGNIZE
SPACE
PEOPLE
MENU
MARKETING, SALES & CRM
After kick-off meeting with you and your team we start developing brand concept, brand strategy and brand platform
(DNA of the brand, storytelling, target audience, USP).
(DNA of the brand, storytelling, target audience, USP).
People do judge the book by its cover. And we are ambitious about
look and feel of your concept. We know how to present business visually so your customers are able to feel your brand through design,
photo direction and visual editorial line (Naming, Visuals, Tone of Voice).
look and feel of your concept. We know how to present business visually so your customers are able to feel your brand through design,
photo direction and visual editorial line (Naming, Visuals, Tone of Voice).
Space must be aligned with the core story. By having story, concept, zoning and customer flow, designer will be able
to develop marvelous project.
Space should be ergonomic and beautiful,
and
to develop marvelous project.
Space should be ergonomic and beautiful,
and
Your team should be connected to your brand and story.
We will define your “ideal employee” and train them to be complied with brand concept, brand DNA and philosophy for delivering a world class experience.
Your team should be hospitable and knowledgable,
and
We will define your “ideal employee” and train them to be complied with brand concept, brand DNA and philosophy for delivering a world class experience.
Your team should be hospitable and knowledgable,
and
Menu development is very important part of the restaurant development. Menu also should be aligned with the whole idea of the restaurant and be a part of excellent customer experience.
The menu should be both delicious and cost-effective,
and
The menu should be both delicious and cost-effective,
and
Marketing strategy consists of three parts.
Prospect customers are touched by our messages and channels
that we develop during brand concept stage.
Here the main focus is:
Prospect customers are touched by our messages and channels
that we develop during brand concept stage.
Here the main focus is:
- to increase customer lifetime value
- to orchestrate and stimulate referrals and publicity
- to develop a strong digital strategy to promote your brand online
All the above is the process of creating brand identity and customer experience that allow people to become loyal to your brand, but business should work and make money for the owners and here we have strong expertise to help you make your business profitable.
YOU ARE LOOKING FOR /
launching your hospitality brand
You decided to open a restaurant or a hotel, but you don’t know where to start or you need help along the way.
The hospitality industry is very competitive, so to be successful you need to have a strong unique concept and well-designed customer journey.
That’s where 2CHANGE agency is coming to help you!
The hospitality industry is very competitive, so to be successful you need to have a strong unique concept and well-designed customer journey.
That’s where 2CHANGE agency is coming to help you!
*OPERATION MANAGEMENT
BRAND CREATION
SPACE
MENU
sales and marketing
we know how to do it
we know how to do it
we know how to do it
PEOPLE
brand IDENTITY
My brand is popular
and brings me money! $$$
and brings me money! $$$
STEP 1.
STEP 2.
STEP 3.
STEP 4.
STEP 5.
STEP 6.
OPERATION MANAGEMENT
+
+
+
+
=
=
*
You are ready to create unforgettable experience!
I want to open a restaurant or a hotel. Let’s do it!
What is next? Let’s move to customer journey.
BRAND CREATION
BRAND IDENTITY
BRAND CONCEPT THAT IS
EASY TO RECOGNIZE
EASY TO RECOGNIZE
SPACE
PEOPLE
MENU
MARKETING, SALES & CRM
After kick-off meeting with you and your team we start developing brand concept, brand strategy and brand platform
(DNA of the brand, storytelling, target audience, USP).
(DNA of the brand, storytelling, target audience, USP).
People do judge the book by its cover. And we are ambitious about
look and feel of your concept. We know how to present business visually so your customers are able to feel your brand through design,
photo direction and visual editorial line (Naming, Visuals, Tone of Voice).
look and feel of your concept. We know how to present business visually so your customers are able to feel your brand through design,
photo direction and visual editorial line (Naming, Visuals, Tone of Voice).
Space must be aligned with the core story. By having story, concept, zoning and customer flow, designer will be able
to develop marvelous project.
Space should be ergonomic and beautiful,
and
to develop marvelous project.
Space should be ergonomic and beautiful,
and
Your team should be connected to your brand and story.
We will define your “ideal employee” and train them to be complied with brand concept, brand DNA and philosophy for delivering a world class experience.
Your team should be hospitable and knowledgable,
and
We will define your “ideal employee” and train them to be complied with brand concept, brand DNA and philosophy for delivering a world class experience.
Your team should be hospitable and knowledgable,
and
Menu development is very important part of the restaurant development. Menu also should be aligned with the whole idea of the restaurant and be a part of excellent customer experience.
The menu should be both delicious and cost-effective,
and
The menu should be both delicious and cost-effective,
and
Marketing strategy consists of three parts.
Prospect customers are touched by our messages and channels
that we develop during brand concept stage.
Here the main focus is:
Prospect customers are touched by our messages and channels
that we develop during brand concept stage.
Here the main focus is:
- to increase customer lifetime value
- to orchestrate and stimulate referrals and publicity
- to develop a strong digital strategy to promote your brand online
All the above is the process of creating brand identity and customer experience that allow people to become loyal to your brand, but business should work and make money for the owners and here we have strong expertise to help you make your business profitable.
YOU ARE LOOKING FOR /
launching your hospitality brand
You decided to open a restaurant or a hotel, but you don’t know where to start or you need help along the way.
The hospitality industry is very competitive, so to be successful you need to have a strong unique concept and well-designed customer journey.
That’s where 2CHANGE agency is coming to help you!
The hospitality industry is very competitive, so to be successful you need to have a strong unique concept and well-designed customer journey.
That’s where 2CHANGE agency is coming to help you!
we know how to do it
we know how to do it
we know how to do it
experience
brand concept
management
brand concept
experience
brand concept
YOU ARE LOOKING FOR /
auditing of existing brand
You have noticed that results this year don’t look the same as last year. And you might think that everything is alright, but for some reason people stopped being loyal to you and started to choose your competitor nearby. Also from time to time you receive comments from your guests that the images in Instagram don't really show the reality.
*Package «360» includes package «Verbal and Visual»
After our analysis we will have a workshop where we tell you all the drawbacks of your brand visual and communication and will give you scenario of next steps to be implemented.
loyality
Package «Verbal and Visual»
Package «360»
Recently you have noticed all the mentioned above plus also bad reviews on Tripadvisor or Google and a lot of complains about service/food/staff. Your reputation is drowning and even articles in media are not helping
After our analysis we will have a workshop where we discuss the drawbacks of customer journey and give you points to improve in customer journey to create outstanding experience.
We will look through all the materials you give us about your company (such as website, social media, brand strategy, marketing plans etc), analyze them and highlight the weaknesses of your communication (both online and offline) in visual and verbal part.
We will go through your customer journey by visiting your place (if you have a venue) or by doing it online (if you have digital brand), analyze all the touchpoints with customers and highlight the weaknesses.
good reviews
understanding
results
a-bra-ca-da-bra..
bad reviews
no loyalty
no results
no guests
YOU ARE LOOKING FOR /
auditing of existing brand
You have noticed that results this year don’t look the same as last year. And you might think that everything is alright, but for some reason people stopped being loyal to you and started to choose your competitor nearby. Also from time to time you receive comments from your guests that the images in Instagram don't really show the reality.
*Package «360» includes package «Verbal and Visual»
After our analysis we will have a workshop where we tell you all the drawbacks of your brand visual and communication and will give you scenario of next steps to be implemented.
loyality
Package «Verbal and Visual»
Package «360»
Recently you have noticed all the mentioned above plus also bad reviews on Tripadvisor or Google and a lot of complains about service/food/staff. Your reputation is drowning and even articles in media are not helping
After our analysis we will have a workshop where we discuss the drawbacks of customer journey and give you points to improve in customer journey to create outstanding experience.
We will look through all the materials you give us about your company (such as website, social media, brand strategy, marketing plans etc), analyze them and highlight the weaknesses of your communication (both online and offline) in visual and verbal part.
We will go through your customer journey by visiting your place (if you have a venue) or by doing it online (if you have digital brand), analyze all the touchpoints with customers and highlight the weaknesses.
good reviews
understanding
results
a-bra-ca-da-bra..
bad reviews
no loyalty
no results
no guests
*Package «360» includes package «Verbal and Visual»
Package «Verbal and Visual»
Package «360»
*Package «360» includes package «Verbal and Visual»
Package «Verbal and Visual»
Package «360»
ME AND MY PARTNERS
We know how hard it is to open a business. We actually do. Most of our partners have their own business. That is why we decided
to collaborate with them so we are able to help entrepreneurs to avoid mistakes and do everything right from the beginning.
to collaborate with them so we are able to help entrepreneurs to avoid mistakes and do everything right from the beginning.
ME AND MY PARTNERS
We know how hard it is to open a business. We actually do. Most of our partners have their own business. That is why we decided
to collaborate with them so we are able to help entrepreneurs to avoid mistakes and do everything right from the beginning.
to collaborate with them so we are able to help entrepreneurs to avoid mistakes and do everything right from the beginning.
Pauline Mishina - Founder of 2CHANGE agency
I am brand creator and brand consultant. After doing bachelor in international economics and politics, I decided to pursue my dream of diving into hospitality in Les Roches School of hospitality management. While studying and practicing there I also realized my passion for marketing.
After being in restaurant operation for 2 years in hotels like One and Only and Four Seasons, I went from hospitality operation to studying (again ???? for brand management — yes, I really love studying to expand my horizons). During my studies I started to work for branding agency and than became a brand manager and here I am 5 years later.
My experience is very wide and allow me to be open-minded. I know how to match strategy with creativity and I love doing this.
I am inspired by traveling, reading, watching good movies and meeting new people.
I am brand creator and brand consultant. After doing bachelor in international economics and politics, I decided to pursue my dream of diving into hospitality in Les Roches School of hospitality management. While studying and practicing there I also realized my passion for marketing.
After being in restaurant operation for 2 years in hotels like One and Only and Four Seasons, I went from hospitality operation to studying (again ???? for brand management — yes, I really love studying to expand my horizons). During my studies I started to work for branding agency and than became a brand manager and here I am 5 years later.
My experience is very wide and allow me to be open-minded. I know how to match strategy with creativity and I love doing this.
I am inspired by traveling, reading, watching good movies and meeting new people.
As a celebrity Chef, a guest judge on MasterChef Malaysia, and Mohammed Al Fayed’s personal chef, I have a unique and extensive skill set spanning all aspects of the hospitality industry with a wealth of experience running kitchens across the world, both in the UK and across the Middle East and Asia. I can develop a menu for your venue that will be both luscious and also cost-effective.
Maurizio Ferraiuolo
Menu Development and Cost Control
Menu Development and Cost Control
Mikhail Remennikov
Digital marketing and promotion
Digital marketing and promotion
My expertise (and first love) is F&B marketing, strategic storytelling, and turning non-performing venues into award-winning & revenue-generating assets. I have more than 12 years of hospitality experience, marketing 10 hotels, and 51 restaurants & bars.
My experience and strong media network across Dubai & Abu Dhabi allow me to create a marketing ecosystem that your business can use to fortify its brands, increase its share of voice and generate revenues.
My experience and strong media network across Dubai & Abu Dhabi allow me to create a marketing ecosystem that your business can use to fortify its brands, increase its share of voice and generate revenues.
Having 5 years of experience in promoting brands, I do know, how to attract your audience’s attention, and turn ad clicks into grateful customers.
Josie Delfin
PR strategies
PR strategies
By having 12 years of experience of creating identity for brands has a philosophy of clear idea, well-executed typography and structural thinking.
Konstantin Birykov
Identity design
Identity design
Ksenia Sochneva
Social Media Strategies
Social Media Strategies
By having 5 years of experience in PR, SMM, and personal branding, I will help you to present your business on social media and push selling and PR through content.
Ann Koroleva
CRM
CRM
I am an accomplished marketing professional with 10+ years of expertise in developing and executing all aspects of client marketing, CRM, and the customer experience in big brands such as Chanel, L’Oréal, and Van Cleef & Arpels, I have a deep understanding and passion for luxury and retail market while using analysis of customers purchasing behavior.
Steve Gersowsky -
Operation and Business Activities
Operation and Business Activities
I am an accomplished visionary executive. By having 25 years of experience in Franchised and Proprietary Restaurant Operations, Management of brands, Business Start-Ups, and International Development I can give you a business vision of your operation and financial advice.
Tristan du Pleisis
Design Development
Design Development
In 2015 I founded a boutique design studio, that focuses strongly on signature projects. I am a renowned young designer who has enjoyed 10 years of experience in the hospitality design industry. You will see some of the most spoken-about hospitality destinations around the globe in my portfolio. I know how to align space with a core story, develop ergonomics of space, and at the same time guest oriented.
Julia Maksimovich
Customer Experience and Staff Training
Customer Experience and Staff Training
I am a founder of Host Theatre in Russia and UAE. I have more than 14 years of experience in marketing in the hospitality industry and am also a TEDx speaker. I am gonna help your business to be more human-oriented. After creating a brand concept we will develop a system for staff training with a philosophical meaning.
MY PORTFOLIO
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