ME AND MY PARTNERS
We know how hard it is to open a business. We actually do. Most of our partners have their own business. That is why we decided
to collaborate with them so we are able to help entrepreneurs to avoid mistakes and do everything right from the beginning.
Pauline Mishina - Founder of 2CHANGE agency
I am brand creator and brand consultant. After doing bachelor in international economics and politics, I decided to pursue my dream of diving into hospitality in Les Roches School of hospitality management. While studying and practicing there I also realized my passion for marketing.
After being in restaurant operation for 2 years in hotels like One and Only and Four Seasons, I went from hospitality operation to studying (again ???? for brand management — yes, I really love studying to expand my horizons). During my studies I started to work for branding agency and than became a brand manager and here I am 5 years later.
My experience is very wide and allow me to be open-minded. I know how to match strategy with creativity and I love doing this.
I am inspired by traveling, reading, watching good movies and meeting new people.
As a celebrity Chef, a guest judge on MasterChef Malaysia, and Mohammed Al Fayed’s personal chef, I have a unique and extensive skill set spanning all aspects of the hospitality industry with a wealth of experience running kitchens across the world, both in the UK and across the Middle East and Asia. I can develop a menu for your venue that will be both luscious and also cost-effective.
Menu Development and Cost Control
Digital marketing and promotion
My expertise (and first love) is F&B marketing, strategic storytelling, and turning non-performing venues into award-winning & revenue-generating assets. I have more than 12 years of hospitality experience, marketing 10 hotels, and 51 restaurants & bars.
My experience and strong media network across Dubai & Abu Dhabi allow me to create a marketing ecosystem that your business can use to fortify its brands, increase its share of voice and generate revenues.
Having 5 years of experience in promoting brands, I do know, how to attract your audience’s attention, and turn ad clicks into grateful customers.
By having 12 years of experience of creating identity for brands has a philosophy of clear idea, well-executed typography and structural thinking.
Social Media Strategies
By having 5 years of experience in PR, SMM, and personal branding, I will help you to present your business on social media and push selling and PR through content.
I am an accomplished marketing professional with 10+ years of expertise in developing and executing all aspects of client marketing, CRM, and the customer experience in big brands such as Chanel, L’Oréal, and Van Cleef & Arpels, I have a deep understanding and passion for luxury and retail market while using analysis of customers purchasing behavior.
Steve Gersowsky -
Operation and Business Activities
I am an accomplished visionary executive. By having 25 years of experience in Franchised and Proprietary Restaurant Operations, Management of brands, Business Start-Ups, and International Development I can give you a business vision of your operation and financial advice.
Tristan du Pleisis
In 2015 I founded a boutique design studio, that focuses strongly on signature projects. I am a renowned young designer who has enjoyed 10 years of experience in the hospitality design industry. You will see some of the most spoken-about hospitality destinations around the globe in my portfolio. I know how to align space with a core story, develop ergonomics of space, and at the same time guest oriented.
Customer Experience and Staff Training
I am a founder of Host Theatre in Russia and UAE. I have more than 14 years of experience in marketing in the hospitality industry and am also a TEDx speaker. I am gonna help your business to be more human-oriented. After creating a brand concept we will develop a system for staff training with a philosophical meaning.