ME AND MY PARTNERS
We know how hard it is to open a business. We actually do. Most of our partners have their own business. That is why we decided
to collaborate with them so we are able to help entrepreneurs to avoid mistakes and do everything right from the beginning.
Pauline Mishina - Founder of 2CHANGE agency
Welcome to 2CHANGE, where creativity meets strategy! I'm Pauline, the visionary founder and principal brand consultant behind this dynamic agency. My journey into the world of branding and hospitality began with a strong foundation in international economics and a deep-seated passion for the art of hospitality, which eventually led me to Les Roches School of Hospitality Management.
My initial foray into the hospitality industry, with esteemed establishments like One and Only and Four Seasons, sparked a profound transformation in my career trajectory, propelling me towards the realm of brand management. Fueled by an insatiable hunger for knowledge, I embarked on an educational journey while simultaneously immersing myself in the world of branding agencies. This invaluable dual experience laid the groundwork for my subsequent roles as a Brand Manager, spanning both the retail and hospitality sectors.
Following five years of dedicated skill development and accumulating expertise, I made the decision to establish my own agency - 2CHANGE. Here at 2CHANGE, we embrace the limitless possibilities of an open mind, allowing us to perceive the grander vision. Our core philosophy marries the finesse of strategic thinking with the artistry of creativity, breathing life into your brand.
As a celebrity Chef, a guest judge on MasterChef Malaysia, and Mohammed Al Fayed’s personal chef, I have a unique and extensive skill set spanning all aspects of the hospitality industry with a wealth of experience running kitchens across the world, both in the UK and across the Middle East and Asia. I can develop a menu for your venue that will be both luscious and also cost-effective.
Menu Development and Cost Control
Digital marketing and promotion
My expertise (and first love) is F&B marketing, strategic storytelling, and turning non-performing venues into award-winning & revenue-generating assets. I have more than 12 years of hospitality experience, marketing 10 hotels, and 51 restaurants & bars.
Having 5 years of experience in promoting brands, I do know, how to attract your audience’s attention, and turn ad clicks into grateful customers.
By having 12 years of experience of creating identity for brands has a philosophy of clear idea, well-executed typography and structural thinking.
I am an accomplished marketing professional with 10+ years of expertise in developing and executing all aspects of client marketing, CRM, and the customer experience in big brands such as Chanel, L’Oréal, and Van Cleef & Arpels, I have a deep understanding and passion for luxury and retail market while using analysis of customers purchasing behavior.
Steve Gersowsky -
Operation and Business Activities
I am an accomplished visionary executive. By having 25 years of experience in Franchised and Proprietary Restaurant Operations, Management of brands, Business Start-Ups, and International Development I can give you a business vision of your operation and financial advice.
Customer Experience and Staff Training
I am a founder of Host Theatre in Russia and UAE. I have more than 14 years of experience in marketing in the hospitality industry and am also a TEDx speaker. I am gonna help your business to be more human-oriented. After creating a brand concept we will develop a system for staff training with a philosophical meaning.