I am sure you saw restaurants with food that looks like masterpiece and interior that make you say “wow”
But will it help to make money and become successful?
Success of the restaurant, even in a century of Instagram, doesn’t depend only on the images of the dishes. First of all food should be delicious. First time people will come to try your instagrammable dish, but will they come next time if it doesn’t taste nice?
Same with interior - it is cool to make photos in a place that looks wow, but you will not come again if there is nothing else that you liked.
Instagram is a good tool for communication, brand and marketing. But curated customer experience plays more important role in being successful and profitable restaurant.
But will it help to make money and become successful?
Success of the restaurant, even in a century of Instagram, doesn’t depend only on the images of the dishes. First of all food should be delicious. First time people will come to try your instagrammable dish, but will they come next time if it doesn’t taste nice?
Same with interior - it is cool to make photos in a place that looks wow, but you will not come again if there is nothing else that you liked.
Instagram is a good tool for communication, brand and marketing. But curated customer experience plays more important role in being successful and profitable restaurant.